Hub Communications Lab

This is the eighth post in what we intend to make a weekly series, brought to you by the Hub Communications Lab.  The idea is that you have questions about marketing and communications, while other Hub members have access to answers.  Submit your questions to and then watch this space.   And if you need more info, let us know and maybe we’ll put together a workshop if there’s enough interest!

Is your business on Yelp? Foursquare? Facebook? Twitter? LinkedIn? YouTube?

Being everywhere all the time is like the old spaghetti on the wall analogy. A targeted social media effort builds brands that stick.  And it won’t take up all your time.

To get started, think about:

  • What you want to accomplish.Different goals lead to different strategies and tactics.  Are you focusing on building awareness, driving traffic, or signing up new clients?
  • Your ideal customers and where they hang out online.While statistics show volume (60% of online users in the U.S. have Facebook accounts; 100 million Twitter users worldwide), finding your peeps, means researching sites and discussion groups where your audience regularly engages.  We tap audiences through targeted Google ads, Facebook ads, key search words in posts, and joining conversations in related groups.
  • Your differentiated brand story.

Assessing how you do your work — not what you do –is a first step in identifying brand.  To energize and make your brand real, you’ll need to find your authentic public voice and develop posts that align with your goals and brand.

  • How to connect.

The days of telling and asking are over.  There’s definitely an evolving etiquette that no one can afford to ignore.  Inviting people in (instead of talking at them) and giving them something in return for spending time with you, applies to social media.  Plus, a little creativity with pictures and video can help your posts show up more often on other people’s sites.

  • How to get work done while managing your social media.

Tools like Hootsuite and SocialOomph are designed to manage and schedule the content.  (Think of them as timed-release capsules.)  They allow you to spend more energy creating and less time posting.

The good news: the length and the life cycles of posts and tweets are very short.  It’s what you say over time that matters most.

Want to put these tips into play? Participate in our hands-on workshop: Branded Social Media for Small Business on November 17th from 6 to 9pm.  Bring your laptop so you can set up your Facebook and Twitter business pages and create branded content that on the spot.

To reserve your spot-register at:

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  1. Pingback: Hub SoMa Weekly Roll Up: Now that we can do anything… « Hub Bay Area

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