Today Hub SoMa hosted Jocelyn Wyatt of IDEO on a session on Human Centered Design. Jocelyn introduced the core framework of HCD at IDEO:
1. Start with the people.
Focusing on the people and how they will use the system and product/service.
2. Every Point Matters
Understanding all steps and how they contribute to a greater experience.
3. Prototype to learn.
Testing the design in early stages to gather responses and make changes.
4. Spread to Scale.
Share the design openly with others to make sure the design can be built upon.
Jocelyn engaged the group in discussing ways that design thinking can pervade social innovation work. She even gave feedback on how The Hub can continue to incorporate HCD into its daily ethos and community.