Hub Weekly Roll-up: Communicate! Share! Get Coached!

We’re turning the world upside down this week a la Alice in Underland by making marketing cheap, turning sharing mainstream, and making personalized coaching free.  First on Tuesday online marketing master Geoff Schwarten shares his tricks on low-cost or free tools for search engine optimization as part of the newly launched Hub Communications Lab.  Then on Thursday author and Hub member Janelle Orsi talks about ideas, tools, and organizations that are quietly bringing about a sharing revolution.  That night the Co-opist will host an event on worker co-ops and green jobs and how they’re changing the face of business.

Then we have two unusual opportunities for Hub members: first, this Friday afternoon Elizabeth Ferguson, Ph.D will offer free coaching consultations that have received rave reviews in the past.  Then next week Hub member and mediator Mark Batson Baril will offer free private consultations around managing a specific instance of conflict in your life.  This is a great chance to get (oxymoronically enough) free professional support.

Next week we’re continuing to turn things on their head with an Academy Award winning action adventure movie that’s not only entertaining, but educational too.  You have to see it to believe it.

Upcoming Events**

The Short List:

Hub Communications Lab: Online Marketing on a Shoestring, Part 2, March 16
Sexy Salad, March 17
International Development Working Group Meeting, March 17
Tools of the Sharing Revolution: A Discussion of Innovative Ideas, Technologies, and Organizations that are Bringing About a More Sharing World (brown bag lunch discussion with Janelle Orsi), March 18

Co-opist Presents: Worker co-ops & green jobs, March 18
Free Coaching Consultations with Elizabeth Ferguson, Ph. D.
Sexy Salad, March 24
Movie Night! (The Cove), March 24
Devil’s Bargains by Degrees: How Even People of Good Intent Can Make Compromises They Regret…and How Not to (brown bag lunch workshop with Elizabeth Doty), March 25
Managing Conflicts: Private Consultations with Mark Batson Baril, March 25

This week:

Hub Communications Lab: Online Marketing on a Shoestring, Part 2, March 16

Tuesday, March 16, 12pm-1pm, Hubble Meeting Room, Hub Berkeley

(Members only) This session is aimed at small social enterprise businesses and non-profits that want to maximize return on investment for their online marketing spend. In the last session, Geoff Schwarten went through many different free or low cost online marketing tools that exist in the marketplace and when or where each tool is appropriate. This session will cover a couple direct online marketing strategies of interest in greater depth – Pay Per Click/Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The first half of the session will be a presentation, and the remainder will be for responding to participant questions or issues. If you’d like your organization’s online efforts to be evaluated during the session, please submit your site, your online goals, and issues that you would like to address to Meredith prior to March 15th. (Note: only 1 or 2 organizations will be selected at random to be reviewed due to time constraints).

Geoff honed his online skills leading marketing efforts for social enterprise Better World Books. While there he led the rebranding, ecommerce web site relaunch, and other initiatives that increased revenue and traffic by a factor of 10. He currently runs a consulting operation called Substance Integrated Marketing and works with businesses and nonprofits to improve their marketing ROI.  Please RSVP to

Sexy Salad

Wednesday, March 17, 12pm-1pm, Hubble Meeting Room, Hub Berkeley

(Members and invited guests only)  Sexy Salad is officially a Hub tradition every Wednesday!  Join us this Wednesday to relax, eat, chat, and get to know your fellow Hub members.  Bring an ingredient and learn how tasty collaboration can be.  Need ideas?  How about spinach, tomatoes, mushrooms, artichoke hearts, almonds, apples, or your favorite salad dressing.  Bring bread or spread or pasta or potato salad.  Bring something you cooked and prepped or bought at the market on the way to work.  Most importantly, bring yourself!  Your mission: to prove that the whole is greater than the sum of its parts.  And best of all, no need to RSVP!

International Development Working Group Meeting

Wednesday, March 17, 6:30pm-9pm, Hub Berkeley

(Hub members and invited guests only) The International Development Meeting Group will be having its monthly meeting (potluck) and discussing the issue of Ending Violence Against Women. The speaker initiating dialogue is Jimmie Briggs.  Jimmie is the founder of ManUp is an international campaign to activate boys and young men in a movement to stop violence against women and girls.

Over the last decade, Jimmie has earned his reputation as one of the most respected humans rights advocates in the field of journalism. His work has appeared in The New York Times Magazine, The Washington Post, and Life. A National Magazine Award finalist and recipient of honors from the Open Society Institute, National Association of Black Journalists, Alicia Patterson Foundation and Carter Center, among others, his book on child soldiers and war-affected children, Innocents Lost: When Child Soldiers Go To War won him accolades in 2005.  Briggs has worked for the UN Special Session on Children, Seeds of Peace in both New York City and Kabul, Afghanistan, as well as numerous other organizations including Oxfam, Amnesty International and the ENOUGH Project.  His upcoming book, The Wars Women Fight: Dispatches from A Father to His Daughter, will be published in 2010.  When asked why he chose to spearhead this intiative, he simply says, “For my daughter.  I want a better world for her.”

Tools of the Sharing Revolution: A Discussion of Innovative Ideas, Technologies, and Organizations that are Bringing About a More Sharing World

Thursday, March 18, 12pm-1pm, Hubble Meeting Room, Hub Berkeley

(Members and invited guests only) Come enjoy a casual chat with the authors of “The Sharing Solution” about exciting things happening in the world of sharing. What will the world look like as sharing increasingly becomes the norm in all realms of work and life?  How can everyone take part in bringing about a “sharing revolution?”

Janelle Orsi
Janelle is an attorney specializing in helping people share resources and create sustainable communities. She works with cooperatives, social enterprises, non-profits, community gardens, cohousing communities, ecovillages, and anyone else doing innovative work to change the world. With Emily Doskow, she is co-author of “The Sharing Solution: How to Save Money, Simplify Your Life & Build Community.”

Janelle lives in “casual cohousing,” shares garden space and regular meals with her neighbors, takes part in a grocery co-op, shares an office space, and is always looking for new ways to share in her life.

Emily Doskow
Emily Doskow has been practicing family law in the Bay Area since 1989, specializing in LGBT family law including adoptions, domestic partnership agreements, parentage issues, and uncontested dissolutions. She is the author or coauthor of many Nolo titles, including The Sharing Solution: How to Save Money, Simplify Your Life & Build Community, Nolo’s Essential Guide to Divorce; Making it Legal: A Guide to Same-Sex Marriage, Domestic Partnerships, & Civil Unions; The Legal Guide for Lesbian & Gay Couples; and Neighbor Law. She is a graduate of Boalt Hall School of Law at UC Berkeley. Emily lives in Oakland and participates in a neighborhood work group as well as various other sharing arrangements.

Co-opist Presents: Worker Co-ops & Green Jobs Discussion and Mixer

Thursday, March 18, 6:30pm-9pm, Hub Berkeley

(Open to the public)  An introduction to worker co-ops and how 
they address the need for just, and economically and ecologically 
sustainable livelihoods.

6:30-7:30 Worker co-op panel discussion:

  • Hilary Abell – Executive Director, WAGES
  • Dana Harvey – Executive Director, Mandela Marketplace
  • Melissa Hoover – Executive Director, US Federation of Worker Cooperatives
  • Moderator: Megan Amaral, Director,

7:30-9:00 Mixer/party to celebrate the launch of Co-opist, a new co-op resource website, with refreshments and hors d’oeuvres

For more information and to RSVP, click here.

Free Coaching Consultations with Elizabeth Ferguson, Ph. D.

Friday, March 19, 1:30pm-4:30pm, Hubble Meeting Room, Hub Berkeley

(Members only) Back by popular demand, these free, half-hour consultations offer coaching for any professional or personal issue you would like to bring to the session, including clarifying your project goals for 2010, coaching for a specific challenging situation or breakdown, and building greater resilience and leadership competence. Elizabeth Ferguson, Ph.D. has coached non-profit executives, social entrepreneurs, and individuals, helping them to develop deep leadership capacities to accomplish their visions and cultivate inner congruence with their social change objectives. She is also offering a significant discount on her coaching services to Hub members. For more information go to  RSVP required to to book a 30-minute slot.

Next Week:

Sexy Salad

Wednesday, March 24, 12pm-1pm, Hubble Meeting Room, Hub Berkeley

(Members and invited guests only) See description above.

Movie Night!  (The Cove)

Wednesday, March 24, 6:30pm-8:30pm, Hub Berkeley

(Members and invited guests only)  Go to the Movies at The Hub!

Join us for our first movie night. Our first movie just won the Oscar for best feature documentary.  The Cove exposes the slaughter of more than 20,000 dolphins and porpoises off the coast in Japan every year, and how their meat, containing toxic levels of mercury, is being sold as food in Japan and other parts of Asia, often labeled as whale meat.  Our neighbors from Earth Island Institute / International Marine Mammal Project will be on hand for Q and A afterwards.  Catch the trailer at

We plan to screen movies once a month at The Hub.  If you have suggestions of other movies to screen, please let Eugene Chan ( know.  We’re looking for movies that will entertain and enlighten and that would be of interest to Hub members.

Devil’s Bargains by Degrees: How Even People of Good Intent Can Make Compromises They Regret…and How Not to (brown bag lunch workshop with Elizabeth Doty)

Thursday, March 25, 12pm-1pm, Hubble Meeting Room, Hub Berkeley

(Members and invited guests only)  The pioneers who lead values-based ventures are generally inspired by a vision of changing the world… and sometimes have trouble understanding those who seem reluctant to change or even look at the harm caused by current practices. Even more disturbing, a surprising number of those committed to change often feel others in the field fall into unhealthy compromise and betraying the core of their cause.

In this interactive session, we will explore some surprising lessons from Elizabeth’s 52 interviews with professionals in a variety of settings, including several socially and environmentally responsible businesses, about how otherwise well-intentioned people can end up compromising the values and principles they are committed to.  Using the stories to spark our discussion, we will explore some common assumptions about “good guys and bad guys” (or gals), and how a more realistic understanding of compromise and integrity can help The Hub’s members:

  • Keep their own mission real and honest
  • Craft organizations that have integrity has a whole
  • Engage and negotiate with those you are trying to influence
  • And work with partners and allies who may have a different take on certain values or principles

Please RSVP to

Managing Conflicts: Private Consultations with Mark Batson Baril

Thursday, March 25, 1:30pm-6pm, Hubble Meeting Room, Hub Berkeley

(Members Only)  The Invitation:  Hub member Mark Baril invites you to participate in a perspective building exercise that focuses on YOU! The goal is to help build greater productivity, relieve stress, and surface new ideas. Mark does that with you via a 20-30 minute private meeting that centers on a personal or professional issue, conflict, or challenge of your choosing. Through a proven process of asking the right questions and helping you explore your own answers, new ideas and directions are born.

Some specific areas of conflict may include: Partnership issues; Financial decisions; Melding of cultures; Vendor relations; Customer relations; Employee relations; Intense negotiations; Quality control issues; Technical communication issues; Business start-up issues; etc…

With a Business Management undergraduate degree, a Masters degree in Mediation and Applied Conflict Studies, and thirty plus years of experience in nurturing long-term relationships with manufacturing partners, Mark has a deep curiosity around negotiating and conflict management. He currently works with organizations to help them resolve conflicts and leverage their power to create positive change via sustainable conflict management practices.  He has facilitated business meetings for over twenty-five years and he works within teams of conflict professionals to help bring peace into the room through mediation, training, coaching, and conflict systems analysis work.

To schedule a session with Mark, please RSVP to

**Events in red are Hub-produced events.  Events in black or gray are member-produced.

Hub News

Hub Communications Lab Launches

Several Hub members this week launched the Hub Communications Lab.  Here’s the invitation to participate:

“As communications professionals and Hub members, we want to invite you to participate in the Hub Communications Lab.

“We created the Communications Lab as a place where social entrepreneurs and innovators can come to work through their marketing and communications needs.  It’s a virtual and a real place to ask questions, gain insights and work through solutions with Hub members who have professional experience in the communications field.

“Some of you may have noticed that we’ve conducted three workshops in the last 6 months on topics including brand development and internet marketing strategies.  We would like to expand our offerings but need to hear from you on what your communications or marketing interests and needs are.

“The forum to ask your question is here  And then we’ll work to answer your question in a blog posting or other offering from the Hub Communications Lab in the near future.

“We look forward to hearing from you!”

New Members

Please help us welcome our new members:

Susan Silber, East Bay Environmental Education Network
Mitra Ardron, Natural Innovation
Carinne Meyer
David Kaisel
Marc Armstrong, TouchPoint
John Yuasa

Member News and Resources

Design Help from ZURBwired

ZURBwired is a 24-hour design collaboration where ZURB completes a marketing initiative for one special non-profit or social enterprise. They’ll team up with area volunteers and vendors who will all spend the day (and night!) at ZURB Headquarters powering through web and print collateral for the selected non-profit or enterprise. The best way to explain the excitement and benefits of an event like this is by taking a look at the events they’ve done in the past.

Open submissions are going on now through March 18th (this Thursday). They’d love to see as many organizations as possible submit a proposal for this opportunity. It’s low overhead – just get your core team together and fill out the form over on their website


1 Comment

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One response to “Hub Weekly Roll-up: Communicate! Share! Get Coached!

  1. Isaak Estes

    Thank you! For the updates of events.. Looking forward for it….

    Isaak Estes
    Leadership Coaching

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